Our history

Welcome to the world of ROWALU, an international brand born in 2017 from the intuition of Luca and Valentina. Our story is one of passion for beauty, of travel around the world and of a shared vision that gave birth to something unique.

Our philosophy of life, discovering new cultures and approaches to beauty, inspired us to create ROWALU. We have understood that in the frenzy of modern life, the beauty routine can become a precious ritual, a moment of relaxation and love for ourselves. ROWALU was created to make this ritual accessible to all those who wish to take care of their body and dedicate a moment of attention and pampering to it.

We are committed to offering high quality solutions for the beauty routine, satisfying everyone's needs.

Every ROWALU product is the result of an ongoing commitment to quality. Before arriving in your hands, each formula is subjected to rigorous tests to guarantee high quality standards compliant with European regulations. But we don't stop here. We are the first consumers of the products we produce, because we believe that only in this way can we offer the best to those who choose ROWALU.

"We believe that all women and men deserve to love themselves, and with the right products and tools we can find our daily well-being."

This is our vision and we work every day to realize it.

Join us on this journey of self-esteem and beauty.

Discover ROWALU products and start taking care of yourself, as you deserve.

ROWALU for skincare love.